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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whether it was intentional or not, your organization has a culture. It's "the way things are done around here." But not all cultures are created equal. Some cultures drive teams forward, some hold them back. Our approach helps leaders get clear on the Symbols, Rituals, Behaviors, and Systems that truly define how things work in your organization. From there, we can build an actionable Culture Blueprint and identify Key Culture Drivers that allow leaders to maximize the alignment, engagement and effectiveness of their teams.</image:caption>
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    <lastmod>2026-02-19</lastmod>
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      <image:title>About</image:title>
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      <image:title>About</image:title>
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      <image:title>About - J. Forrest FOUNDER &amp; PRINCIPAL CULTURE CONSULTANT</image:title>
      <image:caption>J. has spent his career working in organization development. He believes bringing teams together on purpose, values and plans creates togetherness which results in making work more impactful and fun. He has been employed by the two-time World Champion Minnesota Twins, St. Olaf College, inSOURCE HR Consulting and Xcel Energy Inc. In 2006, he started our firm – Employee Strategies to rid the world of toxic cultures. What that really means is, J. helps growth-minded leaders and their employees create cultures that work. J. holds a bachelor’s degree from St. Olaf College in Political Science and Speech Communication &amp; a Master’s degree from the University of Minnesota in Human Resource Development. His primary clients have included Surly Brewing Co, CaringBridge, the City of Minneapolis, SuperClean and Family Offices. But make no mistake about it, you are all his favorites. A dad, a husband, a son, an uncle and a neighbor, J. lives with his family in Minneapolis, Minnesota. J. serves on the Board of Directors for the Minnesota Twins Community Fund and while it took 26 years, he has seen a game at each Major League Ballpark. Hear J.’s DisruptHR talk on why bad jobs kill us slowly Connect with J. on LinkedIn</image:caption>
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      <image:title>About - Courtney Kellogg CLIENT SUCCESS COORDINATOR</image:title>
      <image:caption>Courtney is passionate about helping organizations grow and transform. With experience in customer service, event management, and project management, she brings organization, collaboration, and attention to detail to every client experience. Courtney takes pride in building strong relationships, managing the behind-the-scenes logistics, and helping create events that allow organizations to learn and thrive. Outside of the office, Courtney enjoys snowboarding in the winter, hiking and camping in the summer, and hunting for the best vinyl records year-round. Connect with Courtney on LinkedIn</image:caption>
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      <image:title>About - Margaret Pendleton CULTURE CONSULTANT</image:title>
      <image:caption>Maggie’s career began with a love of stories — as an English major, she was fascinated by the power of language to elicit emotion and move people. That spark led her into marketing and PR agencies, where she spent over a decade helping brands in food, health, and education spaces tell their stories. Along the way, she began to recognize that her favorite part of the job wasn’t just the storytelling — it was the team behind it: the chance to grow people, build trust, and unlock potential. As a former Division I Hockey Captain and Agency Director, Maggie brings a team-first mindset. She’s led cross-functional teams across a range of industries, helping grow brands and lead multi-million dollar marketing campaigns with clarity and heart. Beyond the work itself, she was equally as focused on creating environments where people felt seen, supported, and empowered to do their best work. She’s most energized by helping others see what they’re capable of, and then helping them get there. Outside of work, you’ll find Maggie out on the hiking trail, deep in a new sewing project, or spending time with her beloved mini dachshund, Goof. She geeks out on all things holistic wellness and believes the best kind of work is part strategy, part soul — and always grounded in the belief that when people feel connected and valued, big things happen. Connect with Margaret on LinkedIn</image:caption>
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      <image:title>About - Lauryn Petersen PRINCIPAL DESIGNER</image:title>
      <image:caption>Lauryn enjoys bringing creativity to her work as the principal designer. She believes thoughtful design is essential for shaping workplace culture and aligning organizational values with a strong employee brand. Lauryn takes pride in making good ideas look just as good as they sound. Outside of work, she enjoys spending time with her husband and two kids, relaxing at the family cabin and traveling. Connect with Lauryn on LinkedIn</image:caption>
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      <image:title>About - Spencer Nierenhausen CULTURE CONSULTANT</image:title>
      <image:caption>Spencer believes in helping others in meaningful ways and doing the right thing even when it’s hard. She welcomes the challenge of creating order out of a messy situation or project to ultimately improve workplace culture. On the weekends, Spencer enjoys spending time with her husband &amp; kids, biking and hiking, and doting on their two rescue dogs, and hell-cat, Boo.</image:caption>
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      <image:title>About - Andy Zimney PRINCIPAL CULTURE CONSULTANT</image:title>
      <image:caption>Andy focuses on leading and guiding teams to create cultures that work. He has found that every team shares three basic truths: every team exists to create a result, every team wants to succeed and every team has a unique culture at work. Over the last 20+ years, Andy has worked as a senior executive, entrepreneur, and professional improviser. He’s worked with clients from a wide range of industries and sectors including Lifetouch, Blue Cross Blue Shield, the City of Minneapolis, National Children’s Alliance, and the Shannon Leadership Institute. As an experienced facilitator and stage performer, Andy is a firm believer in the power of transformative experiences and approaches every project with collaboration, reflection, and meaning change in mind. Andy is a proud graduate of St. John’s University, a Certified Team Performance Coach, and a highly rated keynote speaker specializing in presentations on developing Innovative Cultures. In his free time, you can find Andy camping with his wife and three kids, out for a run, at the ball field cheering on the Twins or his son, or maybe even in his neighbor's garage singing some karaoke. Listen to Andy speak about creativity, change, &amp; innovation. Connect with Andy on LinkedIn</image:caption>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
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      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e6495ab53f5041a3cdc8af/1626128099450-24O0WHYEOYDKG4K74BF7/Thrivent+for+website-01.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e6495ab53f5041a3cdc8af/1626128125670-2ANPVGHWXWV95URHXTOU/TreeHouse+for+website-01.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e6495ab53f5041a3cdc8af/1626128144752-833R0B2VFWNQFGXEJB9D/UofM+for+website-01.png</image:loc>
      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e6495ab53f5041a3cdc8af/1626128165403-CWSJVU89GZ56LWV5BXIV/UHG+for+website-01.png</image:loc>
      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e6495ab53f5041a3cdc8af/1626128200454-A2DU7IYRHAR5UD5HUOJX/YF+for+website-01.png</image:loc>
      <image:title>Clients</image:title>
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      <image:title>Clients</image:title>
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      <image:title>Goat Rodeo - A chaotic situation, often one that involves several people, each with a different agenda/vision/ perception of what's going on; a situation that is very difficult, despite energy and efforts, to instill any sense or order into" “Management's nuts. By the time each of them has their say and policy gets to us, it's a goat rodeo.”</image:title>
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      <image:title>Direct Investment Culture Due Diligence</image:title>
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      <image:title>Direct Investment Culture Due Diligence</image:title>
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      <image:title>Direct Investment Culture Due Diligence</image:title>
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      <image:title>Direct Investment Culture Due Diligence</image:title>
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      <image:title>Direct Investment Culture Due Diligence</image:title>
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      <image:title>Direct Investment Culture Due Diligence</image:title>
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      <image:title>Direct Investment Culture Due Diligence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Assessments Intake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Assessments Intake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e6495ab53f5041a3cdc8af/618a746e-42f8-4514-a286-b35e24bf35ca/3632.png</image:loc>
      <image:title>Assessments Intake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60e6495ab53f5041a3cdc8af/7ef54c66-4d6c-4b6e-8e1f-e77a2bdf4a57/MBTI.png</image:loc>
      <image:title>Assessments Intake - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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